Do you ever feel like your ideal client or niche is just outside your reach? Do you have trouble trying to nail her down?
Do you get overwhelmed trying to figure out exactly what brand of bag she likes to carry? I know, right!? How is that supposed to help?
Well I have some good news: You do NOT need to know her desired bag of choice. But, you do need to know who she is and where she hangs out.
When I first started my business, I thought this was a waste of time (just to put it out there). Boy, was I wrong. I pussy footed around for close to a year because I had no idea WHO I was talking to.
When I got clear on WHO my ideal client was, what I was saying was starting to land with people. People resonated with it.
So, here are some tips to getting clear on your Ideal Client.
1. Know your WHY and a good inkling of your Business
We talked about knowing your WHY and Business message in my last post. You can check it out here. Knowing this makes finding your niche or ideal client that much easier.
When you know WHAT you are doing and WHY you are doing it, you can determine WHO you will do it for.
2. Determine WHO you enjoy working with
Who do you like working with? If you are new, what type of people do you enjoy spending time with? This is the start of finding out who your ideal client is. Do you enjoy working with men or women? Corporate professionals or entrepreneurs? Big businesses or small?
When I started my business, I knew that I wanted to help people jump the hurdle into entrepreneurship. I had 10 years finance experience, 12 years mindset experience and 4.5 years of entrepreneurship experience. I knew that if someone did not believe that they could make that jump (regardless of how much money they had) that was the determining factor in whether they did or not.
So, once I knew how I wanted to help, and WHO I enjoyed working with, my ideal client started to became more clear. I clearly would be working with Corporate professionals and new service based women entrepreneurs.
3. Survey these people
Do your Market Research lady! This is super important. Once you have an idea of the type of person you enjoy working with, send a survey out to them asking them about who they are, where they hang out and what their biggest pain points are in the area you are servicing. And, even better than a survey is personally interviewing them (by phone or in person).
Are you a health coach to new moms who are dealing with postpartum? Or, do you prefer helping your clients overcome eating disorders?
Hone in on who that person is. In both of the above cases, you would be a health coach, but WHO you serve is different.
When I did my surveys, what I learned was that my ideal client felt STUCK in a job that was not fulfilling them and they wanted to fill a void. They wanted to make a bigger impact. They wanted to start a business, but they had no idea where to start. They felt exhausted, overwhelmed and frustrated that they could not travel the way that they desired. Their To Do List felt massive and they did not even know HOW they would pull this off financially. Sound familiar?
Note: You can also join Facebook Groups you think your ideal client would be in and listen for what they are saying. You may also find that your ideal client is a version of you from a few years or months ago.
4. Listen to you Ideal Client
Listen to your ideal client and gather her language. Know what their pain points are. Once you can speak her language, then you can help her (because she will hear that you know exactly what she is going through).
Next you can develop a package & service that meets her needs – because you know what they are.
Let me know how these tips have helped you over in our Facebook Group: Happy, Healthy & Wealthy. We would love to hear all about your progress and support you as well.